Hookline Creative · Websites, ads, AI · Working worldwide
Websites for local trades, worldwide. Built before you pay.
We have built for businesses all over the world, and we build for anyone. Your whole site first, on a real address you can send to your family. Pay only if you want it. Every price is on this page.
141 sites already built for 30 trades. Yours is probably one of them, whichever country the phone rings in.
Your trade
Pick yours. See the one we would start from.
Five finished sites for five trades, all built here. The archive holds 120 more across 30 trades.
All built on spec for businesses that never asked, with the names, numbers and towns changed, and no invented reviews. We are a new studio; the work is the reference.
Next: how it gets built, and the free first stepHow it works
The site exists before you pay.
Most studios want a deposit before you have seen a pixel. We would rather you see the finished thing and then decide.
Tell us three things
Your trade, your town and country, and what the phone should ring about. That is the whole brief, from anywhere on earth.
We build the whole site
Real copy, your hours, your number, on a real address you can send to your family. Nothing has changed hands.
You decide
If it is wrong we fix it. If it is still wrong, you walk away and owe nothing. Pay when you want it live, and then it is yours.
You hear back within one working day with the address of your finished site. Nothing is charged, nothing is signed, and there is no follow-up sequence.
If you say no, nothing happens. The site comes down, you owe nothing, and you keep the notes. If the scope changes, we re-quote before anything else happens.
Next: every priceEvery price
One sheet. Nothing hidden behind a call.
| One page | $1,150fixed, paid when you want it live | One page, written by somebody, with your hours and number in it. |
|---|---|---|
| Five pages | $2,450fixed, paid when you want it live | Five pages. Services, about, contact, and the two pages your trade actually needs. |
| Premium | $3,950fixed, paid when you want it live | Everything in five pages, plus motion and the photography direction. |
| Hosting and updates | $69/mo | Hosting, updates, backups, and the site stays fast. |
|---|---|---|
| Plus edits | $149/mo | Everything in hosting, plus edits: we make the changes you send. |
| Priority | $299/mo | Same-day edits and first in the queue. |
| First Batch | $2653 days | 10 image ads, 10 hooks, Copy included, All 3 placements |
|---|---|---|
| Full Test | $6455 days | 25 image ads across 4 angles, 3 short-form videos, Full testing matrix |
| The Bench | $1,950/momonthly | A drop every week, Iteration on winners, 5 angles in rotation |
| AI systems | Quotedin writing, after a free call | A number printed before anyone has seen the problem is a number that gets revised. |
|---|---|---|
| Staff training | Quotedon people and workflows | Half a day with one team is not the same job as two days with four teams. |
Prices are in US dollars and the same in every country. The price does not move with your budget, because we never see your budget. If the scope of a build changes, we re-quote before anything else happens.
AI systems
AI your own staff can run, proven before it touches a customer.
We design and build the one system your business needs, inside your business, and train the people who will run it. Twenty years of software in places where a wrong answer is a compliance problem is why the last box, the check, never gets skipped.
Retrieval assistant
Answers from your own documents and shows which document every answer came from. When the answer is not there, it says so instead of guessing.
Intake and triage
Reads the form, the email or the voicemail transcript, sorts it, drafts the reply in your voice, and a person sends it.
Drafting with review
Quotes, reports, letters and listings from your own templates. Every draft carries what it was built from, and nothing leaves without a sign-off.
Routing and cost control
Which model handles which request, what stays on your own machines, and a spend ceiling that cannot be crossed. The question is never which model is best.
Staff training
The brief, run, proof loop taught on your team's own work, until they run it unsupervised. Half a day with one team, or two days with four.
Every system we build ends in a person. A quote, a reply, a summary: something other than the model checks it before it goes anywhere near a customer. That is the box everybody skips, and it is the one that keeps you out of trouble.
Customer records, health and financial details, anything under a contract or a regulator. We draw that line with you on day one, in writing, and the system is built so nobody has to remember it.
Every one has the same shape
Brief the task properly. Run the tool once. Check the output against a list before it goes anywhere. Then round again on the next job. The systems above are that loop with the right tools bolted on; the training is that loop taught by hand.
- BRIEF
- What the job actually is, in the words of whoever asked.
- RUN
- The tool does the pass it is good at, once, with that brief.
- PROOF
- A person checks it against a list before it goes anywhere.
It answers only from this page and names the chapter every sentence came from. A figure that is not on the price sheet is struck before you see it; an answer no chapter stands behind is not shown. Nothing is stored. How that works.
Ad creative
Already have the site? Ads in batches big enough to test.
Flat price, you keep your own ad account, and we never touch your spend.
Twenty-five ads on four reasons to buy
Three ads is not a test. Twenty-five, built on four different reasons to buy, is. We make the ads, you run them, and we never touch your ad account or your spend. First batch from $265. All forty-five on the wall.
Made for brands we invented. None was sold to anyone.
Read your site
See what an AI assistant sees on your site.
When someone asks ChatGPT or Google for a plumber in your town, this is what it can read from a homepage. Most trade sites fail half of it.
A sample, from a real suburban HVAC homepage
- business name in structured data present
- phone in structured data present
- name matches between data and page inconsistent
- FAQ structured data absent
- headings written as questions absent
Who you are talking to
One studio, working worldwide. Every site and ad on this page was built here.
Behind it is more than twenty years of specifying, building and shipping software for businesses all over the world, across industries and across borders, most of it in places where a wrong answer is a compliance problem. Any country, any time zone: if you are interested, we build for you. New studio, no reviews yet: the work above is the reference.
For the AI work, the record
- 01Two decades specifying and building software inside large organisations. Healthcare, finance, logistics, government programs, manufacturing, retail, professional services.
- 02LLM pilots run where a wrong answer is a compliance problem, not an embarrassment. Regulated data, audit trails, sign-off before anything reaches a customer.
- 03Retrieval assistants that cite the document every answer came from. With a post-check that catches invented facts.
- 04Requirements work that people can actually build from. Mapping how the job runs today, agreeing what done means in writing, testing against it.
- 05LLM features designed for environments with protected data. What gets automated, what stays human-reviewed, what the record shows.
- 06Routing and cost controls across Claude, OpenAI and open models. The question is never which model is best. It is which one should handle this request.
The fair questions
All 11, on one pageWhat does AI consulting actually mean for a business my size?
It means somebody sits with the people who do the work, writes down what the work actually is, and then builds the one specific thing that removes the worst part of it. Usually that is smaller than people expect and it does not need a platform, a seat licence or a data science team. If what you need is a two hour conversation and not a project, the call will say so and you will not get an invoice for finding that out.
Can you train people who do not want to be trained?
Sometimes. The ones who resist it are usually right about something: they have seen a confident wrong answer and nobody around them had a plan for that. So the training starts with the checking step rather than ending with it. Show somebody how to catch the tool being wrong and they will use it. Tell them it is magic and they will not, and they will be correct not to.
Do you run our ads?
No. We never take Business Manager access or touch spend. You or your buyer runs the campaigns.
What happens to our paperwork and our data?
It stays yours and it stays out of the tools. Everything we build or teach carries two written hard stops: the pile a person must read before it leaves the building, and the pile no AI tool ever sees. We never take account access we do not need, and nothing you hand us is used for anything except the work you hired us for.
Ads or AI?
Fifteen minutes, free, and "nowhere" is a real answer you will hear if it is true.
Book the free call